The popular Indian beauty brand debuts with 197 products, marking a milestone in diversity and representation at the British luxury retailer.
Katrina Kaif’s Kay Beauty Makes Historic UK Debut
Katrina Kaif’s beauty label, Kay Beauty, has officially launched in the United Kingdom through Space NK — a prestigious luxury beauty retailer. This marks the first time Space NK has introduced an Indian-founded brand to its lineup, highlighting a significant step forward for diversity and inclusivity in the UK beauty market.
A Curated Collection for the UK Market
The launch features around 197 products carefully selected for the UK audience. The range covers essential beauty categories including:
- Complexion: Hydrating Foundation available in 20 shades
- Lips: Hydra Creme Lipsticks enriched with hyaluronic acid and Moroccan oil
- Eyes: 24HR Kajal liners and popular EyeKanvas palettes
- Cheeks: Velvet Creme Blush with a cream-to-powder finish
These products combine premium quality with affordable pricing, making Kay Beauty accessible to a wide range of customers. Lipsticks start at £14, foundations at £16, and kajal liners at £6.
Where to Buy Kay Beauty in the UK
Shoppers can find Kay Beauty products on Space NK’s UK website and at select physical stores across the country. Space NK has dedicated a special brand page for Kay Beauty and created in-store displays to showcase the collection.
Katrina Kaif’s Vision and Social Media Announcement
Katrina Kaif shared the exciting news on Instagram, emphasizing the brand’s core values:
“Kay Beauty started as a dream to nurture a community where individuality, beauty, and all its diversity are celebrated. Makeup is a way to experiment, express, and have fun with colours. We cannot wait for you to try Kay Beauty and make it a part of your everyday routine.”
Significance of the Launch for Diversity in Beauty
This launch is widely celebrated in the UK as a breakthrough for representing olive and brown skin tones, traditionally underrepresented in Western beauty retail. Kay Beauty’s “Makeup That Kares” philosophy emphasizes performance combined with care-driven ingredients like ceramides and chamomile, appealing to health-conscious consumers.
Future Plans and Brand Expansion
Kay Beauty is backed by FSN E-Commerce Ventures Ltd., the parent company of Nykaa. The UK rollout includes availability in approximately 13 Space NK stores plus online. Nykaa’s Executive Chairperson Falguni Nayar revealed in a recent report that investment in AI, personalization, virtual try-ons, and influencer marketing has fueled the brand’s growth.
Summary
- Kay Beauty is the first Indian beauty brand launched at UK’s Space NK
- The collection includes 197 products covering complexion, lips, eyes, and cheeks
- Affordable luxury pricing caters to a diverse UK consumer base
- Launch celebrated for promoting diversity, especially for olive and brown skin tones
- Available online and in select UK Space NK stores
- Part of Nykaa-backed FSN Ventures’ global expansion plans
Kay Beauty’s entry into the UK market not only marks a proud moment for Indian beauty but also sets a new standard for inclusivity in global cosmetics. As the brand continues to expand, it promises to empower more individuals to celebrate their unique beauty with products designed for all skin tones. Keep an eye out for Kay Beauty’s exciting journey as it reshapes the future of beauty beyond borders.
