Ranveer Singh Launches Rs 3,000/kg Fermented Protein Powder: Experts Decode Its Benefits

Ranveer Singh Launches Rs 3000 Per kg Fermented Protein Powder

SuperYou Pro claims to be “the future of protein,” but nutritionists weigh in on whether it can rival whey.

Ranveer Singh Enters the Protein Game

Bollywood star Ranveer Singh is not just energizing the big screen anymore—he’s shaking up your fitness routine too. The actor recently launched SuperYou Pro, a fermented yeast protein powder priced at around Rs 3,000 per kg, calling it “the smartest protein on the planet.”

On Instagram, he declared, “The future of protein is here, and it’s fermented.” But what makes this protein powder different from your usual whey or plant-based options? Experts weigh in.

What SuperYou Pro Claims

According to the brand, each scoop contains:

  • 24g of clean, vegan, gut-friendly protein
  • All 9 essential amino acids + BCAAs
  • PDCAAS score of 1.0, matching whey protein
  • Smooth, non-chalky texture
  • Dairy-free, soy-free, gluten-free
  • Naturally sweetened with monk fruit
  • Enhanced with probiotics and digestive enzymes

The product uses bio-fermentation technology, touted as the next frontier in protein science.

Price & Market: Priced at Rs 3,000/kg, it targets India’s Rs 4,000-crore protein powder market.

What Is Fermented Yeast Protein?

Dr. Archana Batra, dietician and certified diabetes educator, explains:

  • Derived from Saccharomyces cerevisiae, the same yeast used in bread and beer
  • Produced via bio-fermentation in steel tanks
  • Resulting protein is purified, dried, and powdered

“It’s not live yeast like bread—just purified yeast protein. A PDCAAS score of 1 means it can compete nutritionally with whey,” she says.

Key benefits: Vegan, allergen-friendly, easier to digest, and more eco-conscious than animal proteins.

Caution: No publicly available, peer-reviewed studies have tested this specific product.

How It Compares to Whey

Dr. Simrat Kathuria, celebrity dietician, notes:

  • Fermented protein is gut-friendly and digestible
  • Comparable to whey for general fitness and moderate training
  • Whey still leads for muscle hypertrophy due to higher leucine content

Verdict: Excellent for general health, vegans, and those with dairy intolerance; hardcore athletes may prefer whey.

Expert Validation

Komal Malik, head dietician at Asian Hospital, emphasizes:

  • Protein comes from fermented yeast: vegan, complete, gut-friendly
  • Certified by NABL, SGS China, and SciEp Australia
  • Manufactured in US FDA and GMP-certified facilities

Pros and Cons

Pros:

  • Vegan and allergen-friendly
  • Environmentally sustainable
  • Gentle on digestion
  • Lab-certified quality
  • Comparable amino acid profile to whey

Cons:

  • Slightly less leucine for elite athletes
  • Premium pricing
  • No product-specific published clinical trials
  • Not suitable for those with yeast sensitivity

Final Take

Fermented yeast protein is an innovative alternative for those seeking clean, gut-friendly protein. While it may not replace whey for professional athletes, it offers a viable option for fitness enthusiasts, vegans, and anyone avoiding dairy.

“If the brand’s claims hold true, this could be revolutionary. Until then, whey remains the tried-and-tested benchmark,” concludes Dr. Batra.

Bottom line: SuperYou Pro is worth trying for early adopters and health-conscious users, while traditional whey still dominates for muscle-focused performance.

Disclaimer : This article is for informational purposes only and does not constitute medical or dietary advice. Always consult a qualified healthcare professional or registered dietician before starting any new supplement or protein regimen. Individual results may vary.

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