Street food meets cinema as a local vendor turns Mohit Suri’s “Saiyaara” into a viral branding moment in Dandaiya Market
🎥 Bollywood Buzz Hits Lucknow’s Street Food Scene
Lucknow’s bustling Dandaiya Market has a new crowd-puller — not a celebrity, but a veg biryani stall inspired by the hit film “Saiyaara”. The quirky marketing move has gone viral across social media, drawing laughs, likes, and long lines of customers.
📹 Viral Video Turns Heads — And Lenses
A viral video, now trending on platforms like Instagram and YouTube, shows the stall name stylized exactly like the film’s title — complete with Saiyaara’s iconic font.
Highlights from the clip:
- The stall is packed with curious customers.
- One foodie is seen enjoying a plate of vegetarian biryani.
- The design pays full tribute to Ahaan Panday and Aneet Padda’s romantic drama directed by Mohit Suri.
🎯 A Perfect Example of “Moment Marketing”
This clever food-cart stunt taps into a trend known as moment marketing — the practice of riding the wave of pop culture or current events to draw public attention.
Though the biryani has nothing to do with the film’s storyline, the branding has done the trick, grabbing eyeballs and turning the stall into a social media sensation.
💬 Social Media Reactions: A Mix of Laughter & Applause
The comments section is full of amusement and appreciation:
- “Heights of Pagal Panti! Clap for this man, ek award to banta hai.”
- “Yahan tak aa gaye! Saiyaara became a brand!”
- “This is real business sense.”
- “Yeh biryani wala pakka aashiq hai!” (This biryani seller is definitely a lover!)
🍽️ But… How’s the Biryani?
We can’t say for sure how good the biryani tastes — but one thing’s certain: the branding is a recipe for viral success. Whether it’s genuine love for the film or a stroke of marketing genius, this small-time vendor has made a big impact.
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