Health-conscious Indians are driving a record rise in vegan meal orders, with plant-based protein dishes dominating food delivery platforms and restaurant menus.
India’s plant-based food revolution is officially here. According to a new market insight report released on July 22, 2025, the country has witnessed a remarkable 60% rise in vegan food orders in the first half of the year. The shift is largely attributed to rising health consciousness, environmental concerns, and increasing celebrity and influencer advocacy of the vegan lifestyle.
🌱 Veganism Finds Strong Roots in Urban India
The surge is most prominent in Tier-1 cities like Mumbai, Bengaluru, Delhi, Pune, and Hyderabad, where vegan-friendly restaurants, cafes, and cloud kitchens have doubled in the past year. Food delivery giants Zomato and Swiggy have reported an exponential increase in searches and orders for plant-based meals.
“The demand for jackfruit biryani, tofu tikka, and almond-milk lattes has exploded,” said a spokesperson from Zomato.
🍽️ Top Trending Vegan Dishes in India (2025)
- 🌯 Jackfruit Biryani
- 🧆 Soya Tandoori Kebabs
- 🥗 Vegan Paneer (Tofu) Butter Masala
- 🍛 Lentil Shepherd’s Pie
- 🍦 Coconut Milk Kulfi & Almond Milk Ice Cream
📊 Key Drivers Behind the Vegan Boom
- ✅ Increased awareness about plant-based protein benefits
- ✅ Worries over climate change & animal welfare
- ✅ Bollywood and social media influencer endorsements
- ✅ More options and dedicated vegan sections in restaurants
- ✅ Fitness trends promoting clean eating & gut health
📣 What Experts Say
Nutritionist Dr. Anjali Mehta says:
“There’s been a dramatic shift in how Indians view nutrition. Vegan diets are now being seen as viable, balanced, and performance-boosting.”
📈 Future Outlook
Market analysts predict that India’s plant-based food market could reach ₹6,000 crore by 2030, with retail chains and FMCG brands entering the segment aggressively.
